SEARCH ENGINE OPTIMIZATION

Touching Up Growth with SEO

Add3’s expert SEO team grew qualified traffic to TouchUpDirect’s site resulting in increased OG traffic and revenue. They built a hyper-focused set of keywords to improve rank and increase indexation.

SEARCH ENGINE OPTIMIZATION

TouchUpDirect

Optimization Is Just the Basecoat

Add3 gave a fresh start to TouchUpDirect with an in-depth SEO strategy. By reworking the content structure and using content as a vehicle for keyword-focused and internal linking opportunities, they increased rank and attempted to gain position 0.

The team began with a deep dive audit on the website and content while optimizing existing content and creating new for launch. This allowed for a review of the competitive landscape to find keywords that fit the content plan and build new sections of the site that sit high in the navigational hierarchy. The ‘Explore TUD’ section is a result of this review, housing all new pages that explore head terms such as ‘basecoat’ and ‘paint pen’.

Additionally, the team launched a tracked keywords project. They collected the original set of seventeen keywords and built a hyper-focus on two of them. In the beginning, none of the terms ranked at the #1 spot and twelve landed on page one. By the end of the year, fourteen out of fifteen ranked on page one. Not only did the two terms with the hyper-focus hit the first spot, but they have also maintained their hold at #1.

Add3’s SEO experts advanced TouchUpDirect with first page rankings and increased overall revenue for the brand.

Market-defining results

Within a year of working together, Add3 propelled TouchUpDirect’s qualified traffic by optimizing content and building a hyper-focused set of keywords resulting in increased revenue.
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Who we work with

Add3 is proud to work with a diverse set of clients from a variety of industries.

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