SEARCH ENGINE OPTIMIZATION
Touching Up Growth with SEO
SEARCH ENGINE OPTIMIZATION
TouchUpDirect
Optimization Is Just the Basecoat
TouchUpDirect’s main goals were to increase open graph traffic, keyword rankings to ultimately boost revenue and total transactions. Add3 gave a fresh start to TouchUpDirect with an in-depth SEO strategy. By using content as a vehicle for keyword-focused and internal linking opportunities, they increased rank and attempted to gain position 0.
The team began with a technical site audit while optimizing existing content and creating new for launch. This allowed for a review of the competitive landscape to find keywords that fit and build new sections of the site that sit high in the navigational hierarchy. The ‘Explore TUD’ section is a result of this review, housing all new pages that explore head terms such as ‘basecoat’ and ‘paint pen’.
Additionally, the team launched a tracked keywords project. They collected the original set of keywords and built a hyper-focus on two of them. In the beginning, none of the terms ranked at the #1 spot and twelve landed on page one. By the end of the year, all key terms ranked on page one.
Add3’s SEO experts advanced TouchUpDirect with first page rankings and increased overall revenue for the brand.
Market-defining results
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Who we work with
Add3 is proud to work with a diverse set of clients from a variety of industries.
SEO
- Search Engine Optimization
SEM
- Search Engine Marketing
SEM, SMM
- Search Engine Marketing, Social Media Marketing
SEO
- Search Engine Optimization
SEM, SMM, SEO, PRG
- Programmatic Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Marketing
SEO
- Search Engine Optimization