SEARCH ENGINE OPTIMIZATION

Glowing Results
with SEO

Add3’s strategic digital transformation revitalized Skin Tour’s online presence, significantly boosting organic traffic and keyword rankings.

SEARCH ENGINE OPTIMIZATION

SKINTOUR

Plateauing to Radiating Organic SEO

Magical Brands is the #1 brand in the DIY cannabis edibles market. The Magical Butter MB2e device is the world’s first countertop botanical extractor, designed for infusing the essence of healthy herbs into butters, oils, lotions, and more. Magical Brands looked to Add3SHOP for help to communicate more aggressively with potential customers and convert them.

Skin Tour, a prominent skincare brand, faced a critical challenge – a stagnant organic online presence. Their organic traffic was plateauing, and their keyword strategy needed a major overhaul. Recognizing the need for a digital makeover, Skin Tour turned to Add3 for their expertise. Add3 devised a comprehensive strategy to breathe new life into Skin Tour’s organic presence. This involved several key initiatives:

Add3 reimagined Skin Tour’s global navigation system, optimizing the user experience and aligning it with strategically chosen keywords. This change aimed to make it easier for visitors to find relevant content on the website.

The entire URL structure of Skin Tour’s website underwent a revamp. The goal was to enhance category authority by strategically incorporating keywords into the URLs, which would, in turn, improve the website’s search engine rankings.

Another crucial step was keyword expansion. Add3 identified untapped keywords and integrated them into the website’s content and metadata. This broadened the keyword universe and aimed to connect these keywords directly to the Skin Tour brand. Additionally, the strategy sought to weave these keywords into the brand’s identity, enhancing the brand’s EAT (Expertise, Authoritativeness, Trustworthiness). By demonstrating expertise in skincare topics related to the chosen keywords, Skin Tour aimed to solidify its organic footprint.

The results of these efforts were remarkable and quantifiable. Skin Tour witnessed a substantial 34% increase in organic traffic as a result of optimizing the global navigation, URL structure revamp, and keyword expansion. The brand experienced an impressive 86% increase in the total number of keywords for which they ranked, establishing themselves as a leader in the skincare industry.

The collaboration between Skin Tour and Add3 to address organic presence challenges yielded significant improvements in online performance. Through strategic keyword selection, website restructuring, and a commitment to brand enhancement, Skin Tour not only increased its organic traffic but also established a more authoritative and trustworthy online presence in the competitive skincare market.