Media Buying for Display Advertising
Paid search can drive your lowest CPAs, but eventually you need to reach wider audiences – enter display. A successful display campaign involves a number of factors that all must be handled with experience and detail, which is where we come in. Once we have a clear understanding of your target audience, your CPA goals, and your monthly budget we’ll be able to identify target properties and publishers to go after.
A good portion of the buys will be done through self-serve systems in a programmatic bidded environment. We have all the tools and relationships to do this. If the plan requires direct buys with publishers we will negotiate aggressively to get the lowest rates. We’re addicted to fast and aggressive optimization, A/B tests, and perfect landing pages.