That Doesn't Work Anymore
Welcome to That Doesn’t Work Anymore, Add3’s podcast at the forefront of industry evolution. In the breakneck pace of the digital age, businesses often unknowingly cling to outdated approaches, draining valuable resources. Join us as we spotlight these pitfalls, offering you a roadmap to save time and channel your energy where it truly matters. Buckle up, get ready for a deep dive, and let’s revolutionize your approach to digital marketing.
In this episode, James Hamlin and Brian Rauschenbach discuss the latest insights and trends shaping SEO in 2024. Discussion Highlights: Understanding the Impact of AI: The role of AI in SEO and its potential implications for marketers. How AI-driven technologies like Google’s BERT and BARD engines are changing the way information is generated and understood....
In this episode, Ashley Royalty, GM of Add3SHOP, chats with Ryan McClurkin from JTV to dive into the intricacies of marketing measurement, discussing its tiers, challenges, and the importance of first-party data in driving success. Overview of Marketing Measurement Tiers: Ryan explains the four tiers of marketing measurement: Tier 1 (Basic Analytics), Tier 2 (CDP...
Join Victoria Yeung and Kate Watson, digital marketing experts at Add3, as they unpack paid search advertising in this episode of That Doesn’t Work Anymore. From old-school techniques to cutting-edge AI features, they provide actionable insights to level up your paid search game. Out with the Old: Learn more about outdated tactics like Single Keyword...
Daniel and Kayley dive deep into 2024’s ins and outs of social media marketing. Trend Talk – TikTok as a Search Engine: The buzz around TikTok as a search engine and its growing popularity. The trust factor in TikTok’s search, and the importance of adapting strategies to user behavior. TikTok’s recent addition of ads in...
Join today’s hosts Ashley Royalty and Taylor Chatterton in exploring the dynamic realm of retail media. On-Site Strategies: Dive into sponsored products, display, and video placements on major retail platforms. Learn how a growth mindset and optimized bidding propelled Good Culture on Instacart’s fastest-growing brands list. Targeting Off-Site: Uncover the wealth of first-party data from...
Discover the future of programmatic advertising in this episode! Dive into cookieless targeting, contextual strategies, and the impact of first-party data. Join hosts Chris Barr and Adam Ansoff for actionable insights that will elevate your marketing game.
Introducing a new podcast by Add3, That Doesn’t Work Anymore. Where the rules are ever-changing, and yesterday’s strategies just won’t cut it. Each episode, we’ll tap into the brains of our in-house marketing experts, peeling back the layers of the latest trends, tactics, and strategies in 2024. But it’s not just about what works – we’re here to...