Search Engine Marketing
The Add3 team works closely with clients to develop effective SEM strategies utilizing best practices and proprietary paid search engine marketing methodology. That last sentence made you sleepy, so here’s what we really do: create, exactly, the best online ad campaigns humanly possible. And if your company is already running ad campaigns, and they suck, and we’ll bet you they do, then we’ll fix them. And here comes more customers. And more money. Our Approach to Paid Search Marketing… …is not like their approach to paid search marketing. We’ve developed a proprietary system that allows us to see exactly where opportunities are hiding, where precious marketing dollars are being wasted, and how to craft a long-term plan that delivers results. Your campaigns will have the brightest search minds guiding strategy and bid management with the support of industry-leading advertising management platforms if we agree it is appropriate. We are results focused. CPA is in our DNA. We can’t sleep until we deliver conversions at your target cost per acquisition – at volumes higher than you expected.
Search Engine Optimization
Google updates their search algorithm over 500 times a year, so, literally, SEO best practices evolve daily. A site that was optimized full-sail a year ago, today is taking on water. With the release of Hummingbird, keyword-focused websites are losing ground to customer-focused sites. More than ever, SEO is about demystifying your online customers, presenting them with usable information, and answering their potential questions before they even think of them. We do that. And what about local search, link earning, video optimization, mobile, image search, schema markup, social channel utilization, etc etc? Yeah, we do all that too. This is why our SEO team is chest deep, day and night, in the world of SEO, keeping our clients one step ahead of the competition. Our SEO team will perform a 10-meter synchronized dive on your target keywords, your site, and the competition, and surface with a rock-solid plan to ensure your site is perfectly aligned with both your customers and the search engines.
While the internet may seem limitless, search is, in fact, finite. Undoubtedly paid search will drive your lowest CPAs, but there will come a time when you need to go beyond search. Enter display marketing. A successful display campaign involves a number of factors that all must be handled with skill. We first need to have a crystal-clear understanding of your target audience, your cost per acquisition goals and your monthly budget. Ideally we know most of these already because we are buying your search and the display buy simply becomes a well-educated extension of search. Once we know the targets we will strategize and present the plan to you. When we are all agreed on the plan the fun begins. A good portion of the buys will be done through self serve systems in a bidded environment. We have all the tools and relationships to do this. If the plan requires direct buys with publishers we will negotiate aggressively to get the lowest rates and quickest out-clauses possible. We never set it and forget it. We’re addicted to fast and aggressive optimization. Now the fun and work begins. We set the campaign live and get to work. We pull granular reports and optimize with these on a daily basis. We are always conducting creative A/B tests as well as landing page optimizations. We treat your business and your campaign as if it were a family business. No wasting money. No lazy spending. We love buying display advertising and all the challenge that comes along with it.
Mobile App Marketing
Are you an App marketer? You want cost-effective downloads while building an active user base? We have access to all the leading mobile ad networks & tools to get you loyal users in volume. We’ve been buying digital media for over a decade now and the only thing that has really changed is the platforms and tools. With micro-targeting and real-time performance optimization, we make smarter buys and every dollar count. We know the ins-and-outs of Facebook mobile, iAds and Google’s Admob. We work with a best-in-class mobile RTB platform and will increase your App engagement with re-marketing and incent campaigns too.
“Hey that is all good and gravy but I just want to do a big brand campaign for our mobile app.”
And we got that covered all day too.
It actually works now. If you’ve been on the fence about trying to plan your social media strategy, then start with paid social media advertising. If you’ve already tried social advertising with no success, then you might have done it wrong or tried before all the fancy new tools and targeting came along. Let us know how we can help implement social media strategy and use social media advertising to help beat your marketing campaign KPI’s. There is a science to social media advertising and we have a blueprint for success. You want to see it? Our social advertising approach is founded on testing and learning and using paid social media to reach the right people. We know how to test copy and creative, and how to grow your relevant audiences with hyper-targeted, paid amplification. That’s our secret sauce. Well, it’s actually not that secret, but we have the know-how and in-house resources to do social media advertising damn well. As much as we hate to say this as a shop that focuses on search, we have seen some of our clients moving money to social advertising because it is performing just as well as paid search. That being the case, you keep coming up with good ideas in social; we’ll handle the promotion to get you the results you need.
While the underlying concepts remain the same, doing local SEO well requires a deep understanding of specific local signals across the web. Just glancing at the clear distinctions that exist on Google search results between traditional listings and the local listings shows how true this is.
Add3 gets this. Add3 might be desperate know-it-all’s, but we know local SEO, very well.
Our local campaigns entail local directory citations, social profile integration & optimization, consolidating reviews, incentivizing more reviews, earning knowledge graph real estate, reputation management, optimizing online encyclopedia platforms, and oh so much more. And all this in addition to standard SEO best practices of localizing meta data, implementing schema tags, improving website architecture, etc.
In an increasingly nuanced and competitive local landscape, it’s essential to begin strengthening your local online presence. Let us show you how we can tailor our approach for your local business now.