Boost Sales with Amazon Marketing Services (AMS)
It’s no secret why Amazon has become a consumers’ first destination for product search over search engines and retailers. It is crucial for you to be selling your products through Amazon’s eco-system, whether it be as a seller or through Vendor Central. There are many things you need to know in order to succeed in the Amazon Marketplace. Let our team help you navigate your way to success on AMS.
Consumers on Amazon are ready to purchase products. They are low in the conversion funnel and using AMS ad products allows you to get in front of this premium audience. While they might like your brand and products, they love and trust Amazon’s free 2-Day Prime shipping.
Amazon Marketing Services offers advertising through Sponsored Products and Headline Search Ads. Available to nearly all vendor and seller brands, Amazon Marketing Services helps drive demand and direct sales for your products. The ad placements are bought on an auction-based cost-per-click model.
Another premium ad product for brands looking to purchase display ads for more brand visibility is the Amazon Media Group (AMG). This platform gives you access to the Amazon Audience Network where you can utilize your 1st party data to build similar audiences. You can also advertise your products on Amazon owned sites like IMDB. You have the flexibility to drive consumers to your own website or to your Amazon product detail page. We would love to walk you through all of the ins and outs of the Amazon Media Group.
We perform an initial audit of your brand and products and how they appear to the Amazon consumer. This gives us insight on where we should be focusing our efforts to help you drive more sales. We want to ensure that you have a solid foundation. Our audit process includes:
- Product content optimization
- Image optimization
- Search term review
- Competitive brand review
- Competitive pricing if applicable
- Assortment analysis
We have developed a specific launch strategy to maximize your reach and conversion potential. This approach has been widely successful for our clients. Right from the early planning stages to execution on AMS, we will work by your side to ensure your success. Contact us for a free consultation.
There are three main products on AMS:
Sponsored Products are keyword-targeted ads within search results. Boost the visibility of your products when shoppers search for keywords you bid on. Amazon pay-per-click (PPC) Sponsored Products allow sellers to rank at the top of Amazon’s product listing search results. This is basically the “Adwords for Amazon” product.
Headline Search helps you drive brand awareness and sales with keyword targeted ads above the search results.
Headline Search Ads are also keyword targeted CPC placements that allow you to promote 3 or more products. When shoppers click on your ads, they go to the brand page or custom landing page at Amazon.com that you specified.
Drive brand and product awareness with shopper-interest and product-targeted banner ads on detail pages. These are CPC interest or product targeted display ads that drive traffic to a product’s detail page. Product Display Ads run across desktop, mobile web and mobile app.