We’ve already covered ad copy and how to maximize your Google AdWords PPC budget. To round out the three part series, we’re capping off with 6 Tips on how to optimize your campaigns on Google’s Display Network. And I promise, this is the last time you’ll see me talk about cat nip!
Display campaigns are a critical part of online advertising and are often undervalued. They run as a great compliment to search campaigns and can be extremely effective when utilized properly.
Check out my slides below, which provide basic tips and best practices to increase the efficiency of your Display campaigns.