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Types of placements on the Google AdWords display network

We’ve already covered ad copy and how to maximize your Google AdWords PPC budgetTo round out the three part series, we’re capping off with 6 Tips on how to optimize your campaigns on Google’s Display Network. And I promise, this is the last time you’ll see me talk about cat nip!

Display campaigns are a critical part of online advertising and are often undervalued. They run as a great compliment to search campaigns and can be extremely effective when utilized properly.

Check out my slides below, which provide basic tips and best practices to increase the efficiency of your Display campaigns.

 










Ashley Kennedy

About Ashley Kennedy

Ashley is an Associate Account Director at the Add3 office in Portland. She specializes in PPC and Social Media. Outside of work, Ashley enjoys reading, going to the movies, taking pictures, and spending time with her family. She has an obsession with tumblr and enjoys going to concerts – especially anything country. Connect with Ashley on LinkedIn, Google+, or Twitter (be warned, she mainly tweets during Blazers and OSU Beaver games).

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