Add3.com

Hiring & Training a New Search Engine Marketer (SEM)

So, my posting frequency has died off a bit over the last week. Why? Because we’ve landed a few new big projects at the same time that we hired a new employee. Amplify-Interactive is a small SEM firm, and the new hire increases our size by 33%. We’ll be introducing our new guy to the blog in due time, but for now – I’ve been getting reacquainted with the process of bringing on & training a new person, and focusing on getting him up to speed as quickly as possible.

In addition to our own processes – I got curious about advice from others on how to best do this – and a few recent articles came to mind:

http://www.searchenginewatch.com/temp/070731-144134

http://www.searchengineguide.com/mintz/010272.html 

As mentioned in the search engine guide article – there are SEO training & certification programs out there now like:

The SEMPO Institute 

Search Engine Academy of Oregon

I find the certification aspect compelling, and I see how I could leverage certification as a selling point. However, and I realize I’m going to catch heat from some people for saying this, we’re small enough that I’m confident in my ability to teach SEM & grow employees from within. As we grow and certification becomes more common, I’ll likely consider certification as a qualification during the hiring process. Just like the rest of the SEM field, there are so many options that I’m kind of waiting to see if some clear industry-accepted winners begin to emerge.

I do plan to evaluate training programs as a way to speed up the integration process as we grow. I welcome comments from people who have gone through an SEO training course or certification program – I’d love to hear your feedback or recommendations.

Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency’s Portland office.  Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn