We’ve been getting a lot of questions about Google’s plans to launch Enhanced Campaigns next Monday, July 22, migrating all of its advertisers at that time. This is important for anyone involved with search: Add3′s president, Brian Rauschenbach, has published two more columns about the pending launch of Enhanced Campaigns, what it means for advertisers, what companies should know, and some specific tips.
iMedia Connection – just posted this morning, 7/18: http://www.imediaconnection.
We hope these are useful to you and please feel free to share with others. As always, please contact us at any time if you have additional questions leading up to July 22 or after the launch of Enhanced Campaigns. We are watching this closely and will periodically check-in with our perspectives on noteworthy developments in the world of search marketing.