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Auditing & Evaluating Web Sites – SEO Audits

I made a “SEO audits” post on the SEMpdx blog asking my fellow search marketers to give us their opinion of the first things they look at when evaluating Web pages. We need to cover the top SEO factors at our Hot Seat events so that the participants know exactly what we’re talking about during their site critiques, and why they are important.

So please – if you want to voice your opinion, check out the post and give me your two cents. You’ll get a mighty powerful link out of the SEMpdx blog!

Writing the post got me to thinking that I should at least talk about the Amplify Interactive SEO audit process. When we evaluate Web sites we do a thorough SEO audit where of course we look for SEO problems that need to be addressed, and assets that we can leverage in our campaign. But we also delve into some things that I think are equally important & necessary. Call to action immediately comes to mind. Is every page goal-oriented? Do your visitors know what to do next?

So – what do you look for? Feel free to comment here or on the SEMpdx blog

Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency’s Portland office.  Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn