Add3.com

Amplify Interactive Acquired by Add3

october-newsletter

I’m excited to announce that we’ve joined forces with our friends Add3 in Seattle to create the NW’s premiere search marketing agency. Amplify Interactive is now called Add3 (we’ll be making changes to the site soon). I’ll update this post and/or write a follow-up post soon.

add3-RGB-logo

You can read about the acquisition here:

GeekWire:
http://www.geekwire.com/2013/add3-acquires-amplify-interactive-ramp-search-engine-marketing-efforts/

Oregonian:
http://www.oregonlive.com/playbooks-profits/index.ssf/2013/10/seattle_search_engine_company.html

Seattle Times:
http://blogs.seattletimes.com/brierdudley/2013/10/09/15772/

NW Innovation
http://nwinnovation.com/add3_buys_amplify_interactive_to_bolster_search_marketing_efforts/s-0051778.html

Puget Sound Business Journal TechFlash
http://www.bizjournals.com/seattle/blog/techflash/2013/10/search-engine-marketing-firm-add3-to.html

Official press release:
http://www.businesswire.com/news/home/20131009005114/en/Add3-Acquires-Amplify-Interactive-Accelerating-Search-Marketing

New York Times
http://www.nytimes.com/2013/10/14/business/media/news-from-the-advertising-industry.html?

Xconomy
http://www.xconomy.com/seattle/2013/10/11/seattle-roundup-nuancevarolii-amazontenmarks-funding-comr-se/

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To our clients, partners and friends:
We are very excited to share with you that Seattle-based Add3 and Portland-based Amplify Interactive have joined forces. This morning, we officially announced that Add3 has acquired Amplify, effective immediately, and that the Amplify team will continue to provide best-of-breed services to our clients in Portland and beyond, as the Portland office of Add3.

Our leadership teams have known each other for some time and realized that we had the potential to become one of the West Coast’s leading search marketing firms by combining our companies into one great organization. Behind-the-scenes, our full Seattle and Portland teams have already been working together on several fronts to ensure a totally smooth and effective integration. Both offices are growing and we’re always looking to add new talent!

Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency’s Portland office.  Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn