Google has announced the launch of ‘Enhanced Campaigns’. This is a significant update for Adwords and Add3 is excited and hopeful about the changes.
We will be slowly migrating our existing campaigns to this set up and will be ready for the mandatory switch in June 2013.
While this update will improve and somewhat simplify overall account structure, it will also increase the need for advanced data-driven campaign settings. Given this, we will be prepared to utilize all the features within Enhanced Campaigns such as bid multipliers, deeper geographic targeting by device, and upgraded ad extensions.
We are working closely with Google on the migration of our current campaigns and as always will be 100% dedicated to ensuring we are running with optimal settings based on performance not letting the new set up ‘force’ us to advertise on mobile devices based on client objectives and performance.
Here are two useful links to learn more about Enhanced Campaigns: