Add3.com

Let’s face it – it’s tough to get good, concrete information on what works in search engine marketing (SEM) and particularly search engine optimization (SEO). When you factor in channels like paid search (PPC / Google AdWords) and social media, it’s even harder to understand how these channels should be working together.

In this paper you will learn:

  • The secret ingredient to a successful SEM campaign
  • How SEO, PPC & Social Media all require this ingredient and how they work together
  • Why you need to rethink the way you view SEO
  • How to turn keywords into content
  • How social media supports SEO (and vice versa)
  • Why to buy PPC ads for keywords even when you rank #1

BONUS CONTENT: “Ways to Blow It” – 5 simple and common ways that brands ruin their SEO efforts.

Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency’s Portland office.  Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn

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