I recently had the opportunity to give a presentation “Top 5 PPC Fails” at the Seattle Interactive Conference. Over the years my team has audited hundreds of PPC campaigns and my presentation is a summary of the top 5 issues we find all too commonly. Most of them are directly related to PPC campaign best practices. These #FAILS are not limited to small advertisers either! We’ve seen these same mistakes from advertisers who spend tens or hundreds of thousands of dollars on paid search.
Top 5 PPC Campaign #FAILS (and Best Practices)
Campaign and Ad Group Architecture
Check out my presentation: Top 5 PPC #FAILS
The presentation also includes PPC campaign best practices so you can avoid The #FAIL
Tell us about the PPC #FAILS you see all the time