Add3 – Digital Marketing Agency with offices in Seattle & Portland


I recently had the opportunity to give a presentation “Top 5 PPC Fails” at the Seattle Interactive Conference. Over the years my team has audited hundreds of PPC campaigns and my presentation is a summary of the top 5 issues we find all too commonly. Most of them are directly related to PPC campaign best practices. These #FAILS are not limited to small advertisers either! We’ve seen these same mistakes from advertisers who spend tens or hundreds of thousands of dollars on paid search.

Top 5 PPC Campaign #FAILS (and Best Practices)

  • Ad Copy

  • Campaign and Ad Group Architecture

  • Ad Extensions

  • Device Strategy

  • Optimization Plan

Check out my presentation: Top 5 PPC #FAILS

The presentation also includes PPC campaign best practices so you can avoid The #FAIL


The Seattle Interactive Conference was great. Here’s a couple of my favorite presentations from – Joanna Lord on Brands and Rand Fishkin on Exceptional Marketing.

Tell us about the PPC #FAILS you see all the time

Ryan Campbell

About Ryan Campbell

Ryan is an Account Director with Add3. When Ryan is not geeking out over PPC he enjoys watching football and basketball. And then trying to avoid serious injury on his mountain bike, skiiing(when he has the time), and spending time with his family.

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