Add3 – Digital Marketing Agency with offices in Seattle & Portland

ppc-fails

I recently had the opportunity to give a presentation “Top 5 PPC Fails” at the Seattle Interactive Conference. Over the years my team has audited hundreds of PPC campaigns and my presentation is a summary of the top 5 issues we find all too commonly. Most of them are directly related to PPC campaign best practices. These #FAILS are not limited to small advertisers either! We’ve seen these same mistakes from advertisers who spend tens or hundreds of thousands of dollars on paid search.

Top 5 PPC Campaign #FAILS (and Best Practices)

  • Ad Copy

  • Campaign and Ad Group Architecture

  • Ad Extensions

  • Device Strategy

  • Optimization Plan

Check out my presentation: Top 5 PPC #FAILS

The presentation also includes PPC campaign best practices so you can avoid The #FAIL

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The Seattle Interactive Conference was great. Here’s a couple of my favorite presentations from – Joanna Lord on Brands and Rand Fishkin on Exceptional Marketing.

Tell us about the PPC #FAILS you see all the time

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