Last week I was lucky enough to meet in-person with three of our amazing clients on a West Coast swing. I came away from each meeting thinking two things: 1) “Wow, that was a great meeting, I learned a ton” and 2) “No matter what excuses pop up, I have to do way more face to face meetings”.
These meetings coincided with my boys in Guns N Roses announcing a nation-wide face to face meeting with rock and rollers across the country. If Axl, Slash and Duff can get out and meet their people, well then so can I and so can you.
Here are three specific reasons that you must do face to face meetings with your partners:
Meeting in person shows how much you appreciate the partnership:
I truly appreciate the partnerships we have with our clients. Let’s be honest, there are many agencies and options that our clients have to service their digital marketing needs yet they have chosen to work with Add3. I can thank them and tell them how appreciative I am over the phone but nothing says “thank you” as well as hoping on a plane, driving to their office, shaking their hand and saying “We love working with you”. It feels right and the client deserves it.
Everything is clear in person:
There is nothing lost in translation when you are sitting across the table from your client. You can perfectly hear the tone in their voice, you can watch and read their facial expressions and you are better able to convey any thoughts you have. Simply put, it is easier to communicate in person and there is nothing more important to a strong partnership than solid communication.
No tele-conferencing technology has nailed this yet and phone conversations have their limitations. If you want to clearly hear your client, then book that meeting and get in their office.
People are nicer in person:
It is so easy for all of us to take on tough personas and even verge on being aggressive over email and the phone. This happens way less in person. Something great takes place during face to face meetings that reminds everyone in the room that we are all people, with real lives, real challenges and that generally we are all doing our best. This realization is a two-way street for agencies and clients and it is a wonderful thing. No one wants to be mean, no one wants to be frustrating or to be frustrated for that matter. Once people get in the same room and look eye to eye, a measure of empathy and understanding is introduced that is a very powerful and leads to better cooperation, communication and understanding.