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5 Ways Negative Reviews Help Your Site – Marketing Pilgrim

Most everyone I’ve talked to about allowing product reviews on their site or comments on their blog expresses the same fear “what if people write negative comments?”.
I’d suggest a read of Andy Beal’s Marketing Pilgrim post of 5 ways that negative reviews can help your site.

The upshot – comments are an opportunity to improve and they lend a little more credibility to all the glowing reviews that are on your site. You can’t please everyone, but you can please the people who matter – your target customer. Andy quoted Andrew Goodman:

“I was recently a little disconcerted when I visited the American Apparel site, because of the presence of too many glowing, cheerleading reviews of its products. Some simply said “I haven’t tried this yet but I’ll be getting one really soon!” Poring over the various reviews, I actually felt like I’d be more likely to buy the product that had at least one negative or moderate review. Why? Because I wouldn’t be as likely to suspect that the reviews are fake.”

I think this is a more true statement than people realize. I know that when I look at restaurant or movie reviews, I look for things in them that I care about and I take all positive and negative reviews with a grain of salt… No two people are the same and things that some people hate are things that I love. For example, if someone writes: “the food is too spicy!” guess what? I LOVE it when my food hurts and makes me sweat!

Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency’s Portland office.  Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn