Most everyone I’ve talked to about allowing product reviews on their site or comments on their blog expresses the same fear “what if people write negative comments?”.
I’d suggest a read of Andy Beal’s Marketing Pilgrim post of 5 ways that negative reviews can help your site.
The upshot – comments are an opportunity to improve and they lend a little more credibility to all the glowing reviews that are on your site. You can’t please everyone, but you can please the people who matter – your target customer. Andy quoted Andrew Goodman:
“I was recently a little disconcerted when I visited the American Apparel site, because of the presence of too many glowing, cheerleading reviews of its products. Some simply said “I havenâ€™t tried this yet but Iâ€™ll be getting one really soon!” Poring over the various reviews, I actually felt like Iâ€™d be more likely to buy the product that had at least one negative or moderate review. Why? Because I wouldnâ€™t be as likely to suspect that the reviews are fake.”
I think this is a more true statement than people realize. I know that when I look at restaurant or movie reviews, I look for things in them that I care about and I take all positive and negative reviews with a grain of salt… No two people are the same and things that some people hate are things that I love. For example, if someone writes: “the food is too spicy!” guess what? I LOVE it when my food hurts and makes me sweat!