Even if you aren’t planning on expanding your current online marketing plan to include social media, if you’re a big brand or in charge of a big brand’s marketing offline or online, you should really take 30 minutes to protect that brand’s online social media identity.
Make it a late Friday afternoon project to take thirty minutes to start registering your brand’s name at various social media outlets. Here’s a short list to get you started:
That’s only eight to get you started. Even if you’re not planning on using those social media outlets, register your brand as the display name / user name so no one else can. This makes it so an impostor can’t register it and start making false claims as an authority of that brand or straight-up slandering your brand, tarnishing its image online.
Here are some examples of well-known brands not spending 30 minutes to register their brand name:
- This isn’t Sears
- Someone selling Twitter.com/BurgerKing
- The Price Isn’t Right
- Largest video game store in NA not taking advantage
- Of all brands, you think Geico would wise up..
Not planning on using social media as an online marketing tool? No problem! Just register the name so no one else can.