Last week, in part II of the Power of the Almighty Blog, I questioned whether or not the power of one voice could stand up against a large company with endless resourcesâ€¦
With the growing popularity of social media & the focus shifting from appealing to the masses to focusing on the “individual” – you and I now have a voice that canâ€™t be stifled. Itâ€™s no longer about strength in numbers. Itâ€™s about empowering the individual & making authentic connections with others who have similar interests, values & beliefs. Social media has changed the rules of engagement and itâ€™s forced a lot of bullies off their soapbox. Online reputation is critical. It can quickly leverage a brandâ€™s image. Or it has the power to send it down in flames – all with a few blog posts, forum discussions & emails.
Within 24 hours of my initial post, I received a handful of comments and links to other blogs that carry some weight in the financial services sector. The day following my post, I sent a “dissatisfied customer” email to a select group of board members associated with this financial institution. (I must say, this company doesnâ€™t make customer service an easy thing to seek out. But with a little digging using my search skillz, I was able to track down the contact information.) 48 hours later, my account had been rectified. Fast turn around!
Word spreads fast with these fabulous vehicles called blogs. Iâ€™m willing to bet some big wigs got word of my grumblings & saw the beginnings of a domino effect. And rather than ignore it, hoping it would just go away, they did the smart thing â€“ acknowledged the situation and took the necessary steps to fix it.
You canâ€™t underestimate the power of a blog.