Add3 – Digital Marketing Agency with offices in Seattle & Portland

This case study demonstrates the results of implementing a Facebook strategy to support international sales, marketing & recruiting efforts. This initiative led to a 500% increase in engagement on Facebook, and drove increases in website visitors and pageviews.

Client Profile Amplify Facebook Case Study Increasing Engagement

Climax Portable builds portable precision machining & welding tools that are used around the world on some of the biggest construction, mining, oil & gas, and other projects.

The Challenge

Climax Portable uses Facebook to support its sales, marketing & recruiting efforts worldwide. With increased international activity, Climax wanted to extend their social efforts internationally as well. The key objectives was to increase international exposure (marketing), indicated by increasing its international Facebook following and visits to foreign versions of the website.

The Solution

  • Develop highly targeted Facebook ads for each target international region, highlighting specific products & solutions

The Results

In a 5-month time frame

  • Reach: International followers increased by 21,049%
  • Engagement: 500% increase in international Facebook followers “talking about” Climax Portable
  • Engagement: 10% increase in visitors to the Website

Way to go team Amplify!

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Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency's Portland office.  Ben got his start in SEM way back in 1999 - when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn't looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine - in that order, etc. Mostly - he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn

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