This case study demonstrates the results of implementing a Facebook strategy to support international sales, marketing & recruiting efforts. This initiative led to a 500% increase in engagement on Facebook, and drove increases in website visitors and pageviews.
Climax Portable builds portable precision machining & welding tools that are used around the world on some of the biggest construction, mining, oil & gas, and other projects.
Climax Portable uses Facebook to support its sales, marketing & recruiting efforts worldwide. With increased international activity, Climax wanted to extend their social efforts internationally as well. The key objectives was to increase international exposure (marketing), indicated by increasing its international Facebook following and visits to foreign versions of the ClimaxPortable.com website.
- Develop highly targeted Facebook ads for each target international region, highlighting specific products & solutions
In a 5-month time frame
- Reach: International followers increased by 21,049%
- Engagement: 500% increase in international Facebook followers “talking about” Climax Portable
- Engagement: 10% increase in visitors to the ClimaxPortable.com Website
Way to go team Amplify!
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