There’s a constant flux of information about the “latest & greatest tricks” to get a site in top search engine rankings. How do your practices rank? Take the SEO Challenge to see if you’re on top of your game:
True or False? High spidering = High rankings
True or False? You should replace graphics with CSS formatted text
True or False? Web 2.0 sites rank better than non-Web 2.0 sites
It’s all FALSE!
Crawl frequency has little to do with ranking. Good keyword rich content, site layout & navigation and linkability will get you top placement.
Many searchers prefer graphics over CSS text and studies have shown that graphics generate more clicks. The key is have balance.
Beware – Web 2.0 hasn’t been around long enough to accurately test & analyze results.