Add3.com

There’s a constant flux of information about the “latest & greatest tricks” to get a site in top search engine rankings. How do your practices rank? Take the SEO Challenge to see if you’re on top of your game:

True or False? High spidering = High rankings

True or False? You should replace graphics with CSS formatted text

True or False? Web 2.0 sites rank better than non-Web 2.0 sites

It’s all FALSE!

Crawl frequency has little to do with ranking. Good keyword rich content, site layout & navigation and linkability will get you top placement.

Many searchers prefer graphics over CSS text and studies have shown that graphics generate more clicks. The key is have balance.

Beware – Web 2.0 hasn’t been around long enough to accurately test & analyze results.

Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency’s Portland office.  Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn

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