Add3 – Digital Marketing Agency with offices in Seattle & Portland

Yep – I said rad. Let’s bring it back people! Writing content is hard for some of us. I’ll admit – I really don’t like writing that much. But we all know you’ve got to create great content for SEO and social media… Guess what – that doesn’t ALWAYS mean you have to write or produce a video. So – I have recently been using and checking out a few different sites and tools as I’ve been looking to create or help create content for some clients. Came across a few cool things that I wanted to share. Some of these are new, some not so new. All of them are cool friggin RAD and can be used for SEO, social media, link building, etc.

Let’s get started…

Create Infographics

We recently worked with a client on an Olympics-themed promotion, and since I had the Olympics on the mind – I used to create this “Olympic Medal Count” infographic. It’s not the greatest infographic in the world and I didn’t give it much thought – but know this:

  • I spent a total of 20 minutes on putting it together
  • I have ZERO design skills/capabilities. ZERO.
  • All I did was track down some publicly available information and summed it up
  • It is 100% relevant to the topic of my client’s micro-site
  • I saw many tables showing the Olympic medal count – but not any graphics like this. So now I have something unique AND shareable/likeable related to their promotion
Example: I’ll bet you and/or your client have some facts, figures, statistics etc that you can use to create an infographic using

Create Lists
WARNING – You can burn a LOT of time browsing the lists on Ranker. So – if you need to procrastinate – head over to RIGHT NOW.
Not only do they make it easy to create votable/shareable lists on their site, and they recently made it so that their lists are embeddable as well. Not only that –  their list pages offer  an opportunity to place an anchor text link to your site. Of course, that link is worth a whole lot more if your list is popular. If you make a good list, put it in the right category, and put a little work into it – you can generate a lot of views and engagement and even real, live traffic to your site (ie – generate awareness). Tony Adam wrote a great post a while ago about how to use Ranker on the VisibleFactors blog “Save Time Guest Blogging, List Away


Example: Here’s a list we did recently that has received nearly 3,500 views in a few weeks – and it isn’t even my most popular list… But if you’re reading our blog – maybe you’ll like these? (visit the actual page on Ranker for the full monty):


Top 10 Corporate & Company Blogs
Disclaimer – I did the initial SEO consulting for – doesn’t mean it isn’t awesome.

Curate Social Media Content
Storify makes it easy to curate content on a topic into an easy to digestable and shareable format. You can basically search for a bunch of tweets, articles, blog posts, etc on a given topic, curate them into a story, add your commentary, and embed the content. Does this sound a little like Ranker? The implementation and the audiences are different – but if you’re on to a good idea, maybe you could turn your efforts for Ranker into a Storify thread as well??? Or vice versa… Just sayin. I didn’t do that here though…


Example: Back to the Olympics theme – maybe this will get your attention?

Aggregate, Embed and Display Social Media Content on Your Website
This is a blatant shill for one of our clients, but it would be a disservice to you if I did not put them in this list. Postano’s core capability is that you can embed and display social media content right on your website or web page. This means that you can turn that Twitter list, hashtag, Instagram feed, RSS feed into a usable piece of content on your site.  even have an SEO plugin to make the embed search engine friendly. Postano is pretty great at:
    • Creating a display for events by simply having it track hashtags for the event


  • Bringing the social media conversation to your Website – and advertising (getting links to) your OWN url instead of sending people to facebook.



Example: Content idea: Why not go ahead and make a Postano out of the Twitter accounts you used in your Storify story or Ranker list? Here’s an example – remember those “Top 10 Corporate & Company Blogs” from our Ranker list above? This Postano is an aggregation of the RSS feeds from those top 10 blogs. Something like this could easily be turned into an effective piece of egobait. There are much more exciting examples of how brands use Postano on their site.


Bonus Round

Vizify – Interactive Personal Infographics

There isn’t a way to embed these (at least – not that I know of), but I got an invite to Vizify and here’s an infographic of ME! Might be cool to add this to my bio page on Amplify Interactive and link to the page on Vizify so people could get to know me in a different way. (thanks to Bryce Hanson for the Vizify invite)

You gotta click on the pic to see it in action.

Ben Lloyd Vizify Interactive Infographic / Bio


See also – Vizify does TweetSheets too. Here’s @AmplifySEM‘s

Click on it to see it and make your own

Amplify Interactive  - @AmplifySEM - Tweetsheet Interactive Twitter infographic


There you go – now you can go do something cool. Why don’t you share what you’ve made and link to it from the comments below?

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Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency's Portland office.  Ben got his start in SEM way back in 1999 - when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn't looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine - in that order, etc. Mostly - he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn

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