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Search Engine Optimization Tips for PDFs

Galen DeYoung over at Search Engine Land has a nice 11-point list of search optimization tips for PDFs.  A couple I thought were particularly noteworthy:

  • Build links in the copy of your PDF.  Search engines do crawl these PDFs and the same rule applies to having optimized anchor text for links
  • Place your PDFs closer to the “root level” of your site architecture

Good read!

About Christian Bullock