Creating personas can be valuable and powerful for improving your marketing efforts. This post is a round up of some really valuable resources for creating personas.
Case study from our own team here at Add3 demonstrates the power of personas for search marketing campaigns.
Creating personas helps this company create better content for each segment of its audience. This article will give you specific ideas about to approach personas and tailor your content.
This presentation from Mike King (@ipullrank) presents a process for persona development and gives excellent insight into where to get data for personas and how to use it.
The B2B-centric series includes:
- How To Create Buyer Personas
- How To Most Effectively Use Your Buyer Personas
- Reviewing Your Buyer Personas
- Bonus: Persona Development Worksheet
Neilsen’s interactive tool that lets you investigate segment groups based on demographics and behaviors. This thing is DOPE!
Another interactive tool for researching personas based on key traits and even ZIP codes.
There’s a link to a PowerPoint template for creating buyer personas.
Don’t get derailed when building personas.