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Creating personas for online marketing

Creating personas can be valuable and powerful for improving your marketing efforts. This post is a round up of some really valuable resources for creating personas.

Creating Personas

Check out this case study by the Amplify Interactive team: Creating Personas Improves PPC Campaign Performance by 152%!

Case study from our own team here at Amplify Interactive demonstrates the power of personas for search marketing campaigns.

[fancy_link variation="blue" link="http://www.marketingsherpa.com/article/case-study/targeted-persona-content-marketing-strategy" target="blank"]Case Study from Marketing Sherpa: Content Marketing: Targeted Persona Strategy Lifts Sales Leads by 124%[/fancy_link]

Creating personas helps this company create better content for each segment of its audience. This article will give you specific ideas about to approach personas and tailor your content.

[fancy_link variation="blue" link="http://www.slideshare.net/ipullrank/pub-con-personas-for-seo-2012" target="blank"]Personas for SEO – How To Build Them & Use Them[/fancy_link]

This presentation from Mike King (@ipullrank) presents a process for persona development and gives excellent insight into where to get data for personas and how to use it.

[fancy_link variation="blue" link="http://academy.hubspot.com/webinars/marketing-persona-series/" target="blank"]HubSpot’s “Buyer Personas” Webinar Series[/fancy_link]

The B2B-centric series includes:

  1. How To Create Buyer Personas
  2. How To Most Effectively Use Your Buyer Personas
  3. Reviewing Your Buyer Personas
  4. Bonus: Persona Development Worksheet
[fancy_link variation="blue" link="http://www.claritas.com/MyBestSegments/Default.jsp?ID=30&menuOption=segmentexplorer&pageName=Segment%2BExplorer" target="blank"]Segment Explorer from Neilsen[/fancy_link]

Neilsen’s interactive tool that lets you investigate segment groups based on demographics and behaviors. This thing is DOPE!

Neilsen's tool that helps create personas for marketing

[fancy_link variation="blue" link="http://guides.business-strategies.co.uk/mosaicusa2011/html/visualisation.htm" target="blank"]Experian Mosiac[/fancy_link]

Another interactive tool for researching personas based on key traits and even ZIP codes.

Experian Mosiac can help with creating personas

[fancy_link variation="blue" link="http://blog.hubspot.com/blog/tabid/6307/bid/24760/3-Steps-to-Creating-Effective-Buyer-Personas-Marketing-Cast.aspx" target="blank"]3 Steps to Creating Effective Buyer Personas[/fancy_link]

There’s a link to a PowerPoint template for creating buyer personas.

[fancy_link variation="blue" link="http://contentmarketinginstitute.com/2012/08/4-common-persona-mistakes-to-avoid/" target="blank"]4 Common Mistakes to Avoid When Developing Personas[/fancy_link]

Don’t get derailed when building personas.

That wraps up this edition. Since you made it this far, you might as well follow Amplify Interactive on LinkedIn.

Amplify Interactive provides search engine & social media marketing services for a wide range of B2B clients. Part of our process is creating personas. Check out our SEM services and our clients or download one of our SEM whitepapers.

Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency’s Portland office.  Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn

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