Add3 – Digital Marketing Agency with offices in Seattle & Portland

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The following are highlights from a post I published over on LinkedIn today about recent developments in mobile search.

Mobile Usability as a Ranking Factor

In a nutshell – Google has pre-announced that there’s an algorithm update coming on April 21st.

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change…will have a significant impact in our search results.”

The takeaway: your site’s SEO could have an expiration date if it isn’t deemed “mobile-friendly”, which is a label Google started adding to mobile search results back in November of last year.

google adds "mobile-friendly" label to mobile search results

One has to imagine that mobile usability factors will have an impact on paid search and quality score as well.

Mobile Search WILL Surpass Desktop Search in 2015

Predictions have been made in the past that mobile search will surpass desktop soon, but the data is in and we should expect to see mobile search surpass desktop in the first half of 2015, possibly even in Q1.

Tighten Up Your Mobile SEO Strategy

If SEO and organic traffic are a big part of your business, make sure your mobile strategy and usability is buttoned up. You can check up on Google’s view of your site’s mobile-usability here with their Page Speed Insights Tool.

How do your pages look? Need help? Just ask.

Check out the full post on LinkedIn: No, Seriously. It’s the Year of Mobile.

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Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency's Portland office.  Ben got his start in SEM way back in 1999 - when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn't looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine - in that order, etc. Mostly - he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn

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