The following are highlights from a post I published over on LinkedIn today about recent developments in mobile search.
Mobile Usability as a Ranking Factor
In a nutshell – Google has pre-announced that there’s an algorithm update coming on April 21st.
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change…will have a significant impact in our search results.”
The takeaway: your site’s SEO could have an expiration date if it isn’t deemed “mobile-friendly”, which is a label Google started adding to mobile search results back in November of last year.
One has to imagine that mobile usability factors will have an impact on paid search and quality score as well.
Mobile Search WILL Surpass Desktop Search in 2015
Predictions have been made in the past that mobile search will surpass desktop soon, but the data is in and we should expect to see mobile search surpass desktop in the first half of 2015, possibly even in Q1.
Tighten Up Your Mobile SEO Strategy
If SEO and organic traffic are a big part of your business, make sure your mobile strategy and usability is buttoned up. You can check up on Google’s view of your site’s mobile-usability here with their Page Speed Insights Tool.
How do your pages look? Need help? Just ask.
Check out the full post on LinkedIn: No, Seriously. It’s the Year of Mobile.