eMarketer published an article today called “Search Marketers Tap Social to Boost SEO“. The article references a study from our friends at SEOmoz that points out the search engine optimization (SEO) benefits of social media marketing (SMM).
The upshot of the study is that 70.9% of marketers worldwide use social media as part of their SEO strategy. That’s great, but you may be wondering to yourself, ‘how in the world do you actually use social media to improve SEO?’ Well, you’ve come to the right place my friends. Amplify Interactive has two helpful resources to help you do just that.
Two resources for learning how to use social media to boost SEO:
- Whitepaper: Our “SEM Secrets” whitepaper talks specifically about how you can use social media to support SEO and your larger SEM strategy
- Presentation: Check out our presentation “SEM + Social = Killer Online Marketing” where I cover a few basics of SEO & SMM
Do you have any specific tactics you recommend for integrating SEO & Social Media? Comment and let us know!
- Comparing SEO & Social Media as Marketing Channels (seomoz.org)
Give us a shout if you want help with your SEM, SEO and Social Media Marketing