Add3 – Digital Marketing Agency with offices in Seattle & Portland

Hello all! Welcome to another installment of Christian Reads… (So You Don’t Have To) – SEO Edition. As you’ve seen, my colleagues are covering the social media and pay-per-click side of things whereas I’m handling the responsibility to share with you the best SEO articles that I’ve been reading.

So let’s get to it!

SEOMoz’s Ranking Factors for 2011

Brand new and right off the presses comes SEOMoz’s new ranking factors for 2011. Their 2009 report was comprehensive and really well done and from what I’ve read of the 2011 edition, it seems the crew there have outdid themselves. My main takeaways from the report:

  • The number of quality links to a page is the #1 correlating factor for its search engine ranking. If you have page a that was less-than-stellar content with 100 links from 100 unique domains and page b with fantastic content with 20 links from 20 unique domains, page a (according to the data in this report) has a higher chance at ranking better than page b.
  • Do not underestimate the importance of social media (or as SEOmoz’s report puts it, social signs). The top three points that SEOmoz’s 132 respondents believe will be huge influences in the future of search are: 1) analysis of a site / page’s perceived value to users. 2) social signals at a page level. 3) social signals at a domain level. If you do not have a social media marketing strategy right now, you better start thinking about one.
  • What negative domain level factors can be happening to impede your search marketing efforts for a website? By far, the biggest negative thing is if malware is being hosted on your site. Unfortunately, in lots of cases, lots of site owners do not know that malware is being hosted on their site. One of the most popular CMSs – WordPress – has shown susceptibility to hackers to drop links and malware into a custom installation. What every site owner needs to do is verify their site on Google Webmaster Tools. GWT can alert you if they find malware being hosted on your domain.

The Periodic Table of SEO Ranking Factors

“Science isn’t about why, it’s about why not. You ask: why is so much of our science dangerous? I say: why not marry safe science if you love it so much?” – Cave Johnson, CEO of Aperture Science, Portal 2

Science is fun. Who remembers having to memorize the periodic table back in middle school? I do. Quick, what element is this:

The answer will be revealed at the end of the post.

In any case, Search Engine Land recently put together The Periodic Table of SEO Ranking Factors. For search geeks like me, this is something you would print out and put up on the wall next to your computer.

The table is made up of four different sections: on the page SEO, off the page SEO, violations and blocking. As the table graphic states in the middle:

“Factors work together. Some factors influence more than others, which we’ve weighted 1 (weakest) to 3 (strongest). No single factor guarantees top rankings. Several favorable factors increase odds of success. Negative “Violation” and “Blocking” factors harm your chances.”

The folks at Search Engine Land are implying that the factors that most increase odds of success are:

  • On the page SEO: quality.
  • On the page SEO: research.
  • On the page SEO: titles.
  • On the page SEO: crawl.
  • Off the page SEO: quality.
  • Off the page SEO: text.
  • Off the page SEO: trust.
  • Off the page SEO: country.
  • Off the page SEO: locality.

Only two articles to share with you today but two articles that are easily two of the best I’ve read this year. What do you think of SEOmoz’s new ranking factors? Agree with what they put together?

Pilot Webmaster Tools’ Search Queries Data in Google Analytics

Ever wonder the quality of traffic you receive when you go to your Google Webmaster Tools account and click on over to the Your site on the web >> Search queries page? Sure, it gives you some query, impressions and click numbers but wouldn’t you like to have some kind of Google Analytics-type data for this page?

Now you can.

The Official Google Webmaster Blog announced a new pilot program to now be able to view that data within Google Analytics. All you have to do is sign up for the pilot and be a Webmaster Tools verified owner as well as a Google Analytics admin for the website you’re viewing the statistics for. Nice!

My own personal Christian Reads…

I cruised through the book Johannes Cabal: The Necromancer and it was a really fun read. I have been reading several daddy books since my wife is expecting a child in early November… but have recently picked up China Mievelle’s Embassytown when I went to see him talk and read at a Powell’s event in late May.

Answer to the element question


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