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Welcome to a special birthday edition of Christian Reads (So You Don’t Have To). I’ll be covering the best SEO news & articles that I’ve been reading the past three weeks.

Why is this a special birthday edition? Because I’m turning the big 3-0 this week. Presents can be send c/o Amplify Interactive.

So let’s get to it!

Animated Birthday Cake

An In-depth Analysis of Authorship, Google+ and Snippets

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I’m sorry folks… but it looks like Google+ is here to stay. That being said, this is a great post that has some examples of Google+ authorship snippets showing up in search results. We at Amplify have all implemented this and, while there isn’t any hard data, we tend to believe that having your author info next to your search result results in higher click through rate. Why do we think this? Because you’re putting a face to the author of the article. It also helps your result pop a little bit more in search results.

Happy Birthday clown

How Many Inbound Links Should You Build Each Month?

[fancy_link link=”http://www.searchengineguide.com/nick-stamoulis/how-many-inbound-links-should-you-build.php” variation=”primary_green”]View this news item[/fancy_link]

I actually really like the title of this article; it leads you to believe that Nick Stamoulis puts out an ideal number. However, he states that you really can’t go with a number… but to develop a link building strategy that gives you the best possible way of accruing however many links each month.

Happy Birthday swirly cup

5 Ways To Better Integrate Social Media & Enterprise SEO

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This is a great article about how SEO and social media marketing are blurred more-so for Enterprise-level websites. Adam Sherk hits on five ways you can do a better job with social media while also effectively positively influencing SEO.

It’s also another article that hits on Google Authorship. This is a pretty hot subject right now and many individuals still haven’t done the fairly easy implementation of adding rel=author. Do it now before everyone does it :)

Happy Birthday 30

How To Protect Your Site from Link Spam and Negative SEO

[fancy_link link=”http://www.searchenginejournal.com/how-to-protect-your-site-from-link-spam-and-negative-seo/46442/” variation=”primary_green”]View this news item[/fancy_link]

Negative SEO can have a big impact on a site’s organic rankings. If your site is positioned in a competitive category, it’s very important that you keep on top of any spammy links that are being attributed to it.

Sujan writes that you can use Google Webmaster Tools and Bing Webmaster Tools to not only track any spammy links that are being attributed to your site but in the case of Bing’s Webmaster Tools interface actually “disavow” links you don’t trust within the platform.

Happy Birthday clown balloon

My Own Personal Christian Reads…

Still plugging away at the first Game of Thrones book. I’m not finding much time to be able to sit down and read these days, that’s for sure.

Readers Read… (So I Don’t Have To)

What have I missed? Did you read anything really awesome in July that you’d like to share? Please let me know in the comments!

Amplify Interactive provides SEO services to businesses of all sizes. Contact us to see if we can help amplify your online marketing efforts or download our SEM Secrets whitepaper or our newest paper Tips & Tricks: Get a Rankings Boost with Social SEO.

About Christian Bullock

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