Welcome to another edition of Christian Reads… (So You Don’t Have To) – SEO Edition. This is the April edition. Hard to believe it’s already April! Seems like it was 2011 just yesterday.
Lots of good SEO news & articles since the last Christian Reads; read on to see a hand-picked selection of fantastic articles that I’ve been reading. Have any that that you feel worthy to include? Feel free to let me know in the comments.
First – We’re Hiring!
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We’ve recently announced that we’re looking to add an experienced account executive to our team. Amplify is a great place to work at and we work & play hard. I mean, just look at Ryan here:
Content Curation Guide for SEO
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An incredibly detailed, action-orientated blog post about the what, why & how of content curation. This post has everything you need to be a content curation rockstar – links to tools are even included!
SEO is out! Inbound Marketing is in?
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Stoney goes into how SEO really needs to be more than just trying to capture rankings; it needs to be more about having an integrated online marketing strategy. Essentially, it’s about looking beyond that monthly rankings report and instead focusing on online business goals & expanding your online visibility.
Non-Intuitive Search Queries & Resources for Link Building
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Link building (or, as I like to label it, link attracting) is something SEOs have been doing for years… and will no doubt continue to do in the years to come. Rand offers some unique and fairly out-of-the-box ideas to try to build links. Protip: look in the comments from some more nuggets from the SEOmoz community.
How The Web Uses Anchor Text in Links (Study)
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No way around it – the anchor text associated with an inbound link does tend to matter. There are arguments on how much it matters but it would be wrong to say it doesn’t matter at all. Nathan Safran looked at the landscape of anchor text in inbound links (like how 21% of 1 – 3 word text links are garbage) and provides best practices for anchor text.
My Own Personal Christian Reads…
Hunger Games. It’s all the rage. While I haven’t officially started the first book, I’ve purchased it on Kindle. It’s on my iDevice, sitting there, mocking me. Not sure how much I will be reading as the NHL playoffs began last night (go Canucks!).
Readers Read… (So I Don’t Have To)
What have I missed? Did you read anything really awesome in late March / early April that you’d like to share? Please let me know in the comments!