Add3.com

12 Actionable Things to Measure on Your Website

A recent article in Larry Chase’s Web Digest for Marketer’s pointed to some obvious and not so obvious items to keep in mind when evaluating the success of any website. At Amplify we have a core list of measurable items, but will tailor the KPI’s according to the client.

This is a fairly comprehensive list of actionable items:

  1. Segment Your Inbound Links
  2. Count Your Page Views
  3. Geo-locate Visitors and Customers
  4. Analyze Inbound Keywords
  5. Watch Your Content
  6. Watch Where Customers Come In
  7. Analyze the Search Results on Your Site
  8. Is It Time to Tech Up Your Site
  9. Track Email Subscriptions
  10. Follow Your Hot Spots
  11. Compare Year-Over-Year

We’re constantly looking for ways to help our clients improve their site visibility and these metrics give a valuable insight to visitor behavior that can lead to “hitting the sweet spot” with the end user.

Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency’s Portland office.  Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn