Add3 – Digital Marketing Agency with offices in Seattle & Portland

Presented at SEMpdx’s November 2009 SEO Fundamentals event, this presentation covers SEO tips for “universal search”. In other words, how to do SEO for “alternate” (non-text) content, which can improve your placement in search engines and/or help you gain more visibility with your content across the Web. Focuses primarily on image & video but touches on flash, audio (podcasts) and more.

(note – the presentation isn’t visible in the feed if you’re reading via email/rss/facebook – you have to click through to see it. You can also download the PDF from our SEM Presentations page.)

A summary of the “Optimizing Alternate Content” tips in the presentation:

  • Filenames should match the content
  • Optimize the HTML to provide contextual clues
  • Make sure it’s crawlable
  • Use proper formatting
  • Leverage ‘attributes’
  • Leverage syndication/distribution channels to get your content “out there” and found

Share your tips below or contact Amplify Interactive regarding our search engine optimization (SEO) services

Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency's Portland office.  Ben got his start in SEM way back in 1999 - when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn't looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine - in that order, etc. Mostly - he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn

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