Add3.com

Web Page Rankings Lose Rank

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Nielsen/NetRatings announced that they’ll be changing they way they track visitor stats. Currently, advertisers and sites rely heavily on the number of pages viewed by a visitor to determine site traffic and success. However, with the growing popularity of online videos and the use of Ajax software, the quantity of pages viewed has become less relevant. It’s the quality- or time spent on a particular site that will determine site traffic.

What does this mean for rankings guru Google? It looks like Google may have to take a backseat to some of its compadres. According to Scott Ross, director of product marketing at Nielsen, Google ranked fifth because its search engine is focused on giving visitors quick answers and links.

Is this a sign that things are starting to slow down & faster doesn’t always mean better? That (quality) time spent does count for something?

Online social communities are leading the way we interact with each other, both personally & professionally. Genuine engagements can’t be forced or rushed. It’ll be interesting to see how this new rating system attempts to adapt to the changes in online activity.

Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency’s Portland office.  Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn