Welcome to another edition of Amplify Interactive’s Hot 11! We’ve gathered up some mighty useful articles from the world of search engine marketing and beyond. There’s even an infographic about cats and bacon at the end!
by Ginny Marvin at Search Engine Land
This is an AWESOME update! Not sure why it took Google this long to do this… similar functionality has been available in Google Analytics for a long time. You can now easily compare dates and see percentage changes in the AdWords tables. This update should help PPC analysts save a lot of time. High five Google!
by Rand Fishkin at Moz
How do I build the perfectly optimized page? It’s a question that gets more and more complicated as search engines evolve. Here, Rand Fishkin offers a visual explanation of what he considers a “perfectly” optimized page.
by James Harrison at Moz
Doing SEO the right way provides long lasting results with fantastic ROI’s, but sometimes it takes a while to start seeing results. Sometimes clients get impatient. Here are five ways to demonstrate to the client that you are doing great work that will pay big dividends down the line.
by Jey Pandian at Content Marketing Institute
If your content fails to resonate with a target audience, your buyer personas may be to blame. Use this 10-step guide to help create more precise personas using SEO data from your sites analytics.
by Jayson DeMers at Search Engine Journal
One of the biggest pains that business and corporate writers face is figuring out what to write about. This posts gives you some tactics for coming up with some topics and storing them in a centralized place for later use.
by Eric at PPC hero
PPC management is time consuming, and time is money! Here PPC Hero shares 3 time-saving tips to help you scale your PPC accounts quickly and efficiently.
from the Google Analytics blog
SiteApps created an experiment to A/B test your website’s call to action using Google Analytic’s Content Experiments API. Check out this post to see how they did it!
by Tony Zambito at Eloqua
Mining behavioral insights enables you to have a deeper understanding of your content consumers, and therefore create a more friendly buyer experience. Take advantage of all of the data available to you to create customized experiences for your users based on personas.
by Ayaz Nanji at Marketing Profs
If you are interested in getting digital marketers to retweet you, this should be a good resource. This could be especially helpful if digital marketers are part of your target audience.
by Laura Atkins at Marketo
The latest mass freakout in the marketing industry is over Google’s new gMail folders which separate promotional emails from the main inbox. In this article Laura Atkins gives you some advice on how to create engaging email campaigns and what the future of email marketing might look like.
by Jason Miller at Marketo
Two in a row from Marketo! Ever wonder why there is so much stuff on the internet about cats and bacon? Well, cats and bacon get clicks! How can you use cats and bacon to dominate the world of marketing?
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