Add3.com

This case study demonstrates how we used retargeting to improve campaign performance by over 200%!

Amplify Retargeting Case Study

Client Profile

The client’s IESD product line is an electrical and wire harness design product targeted at electrical engineers in the automotive, aerospace, rail, and specialty vehicle industries.

The Challenge

Our goal is to drive trial downloads, webinar registrations, and white paper downloads via PPC. The campaign was generating conversions, but at high cost and low volume. We had no additional budget or ability to make changes to the site itself to improve conversion rate.

The Solution

  • Develop a retargeting campaign to capture incremental conversions and support lead nurturing efforts
  • One key visitor segment for retargeting as visitors who didn’t convert – we retargeted these visitors with a mix of offers based on their on-site activity
  • The other key segment was visitors who did convert – we retargeted these visitors with a mix of brand ads and offers based on their previous conversion activity

The Results

In a 6-month time frame

  • Conversions increased by 218%
  • Conversion rate improved by 252%
  • Cost per conversion dropped by 259%








Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency’s Portland office.  Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn

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