In part I of this series, I discussed three tactics marketers can use to leverage a successful social media campaign.
1) Create a blog that supplements the clientâ€™s service or product offering
2) Join relevant communities & participate
Question is, does a blog have the power to affect change, create a sense of urgency or a call to action? I decided to put the power of the blog to the testâ€¦
About a month ago, I had a very negative experience with an online merchant (more like fraudulent) and reported the incident to my bank. I followed the bank’s “company procedures” for reporting & filing disputes and followed up with them (as instructed) a couple of days later. To make a long story short (Iâ€™ll spare you the “war oâ€™ words”), they claimed to have no record of my dispute and I was now responsible for over $300 worth of fees the bank had imposed on my account. I was taken for a ride by the merchant & now my bank wanted to do the same?
How can I get my voice heard and get some traction against this giant corporation? Iâ€™m one person, one voice up against a large company with endless resourcesâ€¦