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Online Reputation Management Begins Offline

As a follow-up to yesterday’s “Search Engine Reputation Monitoring” post – I thought it would be good karma to discuss an article I saw today.

Fellow SEMpdx‘er Todd Mintz posted an Online Reputation Management article on Search Engine Guide today. The article, titled “Online Reputation Management Begins Offline”, examines the case of a Bend, Oregon restaurant and the impact of their offline behavior on their online reputation (hint – it isn’t good, and is likely losing them customers). I think it’s a great illustration of the impact that the internet can have on real-life bricks & mortar customers, and vice versa.

Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency’s Portland office.  Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn