Add3.com

How Do You Build a Successful Social Network?

How do you choose where & how to focus your “social” energy? New tools and applications are released or updated nearly every week. And just when you think you’ve mastered one arena, a new one crops up. So many resources, so little time. How do you make the most of your networking efforts?

It comes down to quality versus quantity. Here’s a short list of things to consider when trying to build “street cred”.

  • Profiles: Can’t stress how important this is! This is an easy, free way of promoting yourself. Think of it as a free yellow pages listing.
  • Make yourself known: You want to show an authentic interest in your target contact – not stalk them. Take the time to vote or rate their content before making unsolicited contact.
  • Use IM: Another great tool. An instant connection that can take you from just being an avatar on someone’s screen to being a real live human being!
  • Be real: If you’re going to contact someone about a possible link, consider commenting an article they submitted. Taking the time to show a genuine interest in the person you’re trying to contact goes a long way.
  • Scratch my back & I’ll scratch yours: Consider submitting their article and giving them a little PR. But remember, your reputation is associated with theirs now – quality, quality, quality.
Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency’s Portland office.  Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn