Actually, that’s for you to figure out. However, our email marketing partners over at eROI have recently announced on their Return on Subscriber blog the release of their updated study of email open & click-through rates. If you’re sending out marketing emails – this study will be helpful in picking & choosing when to click send.
Ben Lloyd serves as Principal at Add3 and manages the agency’s Portland office. Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn