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What’s going on here? A brief look at the rising Spanish-speaking search market.

Little did we know here at Amplify Interactive that we had a Spanish speaking following! But, as you can see from a comment on a recent post, a Spanish-language blog picked up our post and linked to us. We would like to give a big “¡Muy Bien!” to them as well as other Spanish-speaking readers of the Amplify Interactive Blog.

This timely tidbit couldn’t have come at a better time, as we have been prepping a blog post about the increasing Spanish-speaking market in search engine visitor share. I found some solid numerical analysis figures about the Hispanic search engine visitor share over at SearchEngineWatch. Here are some of the more interesting points:

  • U.S. Hispanics are more intensive than the U.S. general market. The average U.S. Hispanic spends 20 percent more time online, with 25 percent more pages viewed. They’re using the Internet more than 17 hours per week, and more than half that time is spent on sites written in Spanish. In fact, U.S. Hispanics now spend more time online than they do watching television.
  • U.S. Hispanic audiences are highly penetrated and growing audiences in the area of search. They are quicker adopters of new online media, and heavy users of social networking sites with search. They are also highly engaged audiences to target messages and services through search.
  • (Interesting Latin America figure) Latin Americans have the highest online user-to-search penetration per capita: Over 81 percent of Internet users in Latin America use a search engine (totaling 68 million unique users.)

With numbers like this, the Hispanic search market should not be ignored. As the Hispanic search market share grows, the importance of optimizing for Spanish-speaking individuals will become more & more necessary.

For now, we invite any Spanish-speaking visitors (or any other language) to use AltaVista’s Babelfish translation service to read our blog in your language.

About Christian Bullock

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