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Article Summary – Social Media: The Instant Brand Killer

What we’ve been reading: Social Media: The Instant Brand Killer

This article further demonstrates the growing importance of the online reputation management program that we’ve been providing for our clients.

Summary: “Social networking is like viral marketing on steroids. The good news is that social media is user driven. The bad news is that social media is user driven. To protect their reputations it’s not just journalists that companies have to impress these days. It’s anyone with a computer and an Internet connection.”

Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency’s Portland office.  Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn