As 2007 wraps up and 2008 approaches, there appears to be a significant shift in how marketers are planning to target and reach their consumers – Amplify included.
According to a recent article by Sam Law and Julian Stone, traditional methods of online advertising, such as paid campaigns, banner ads, AdWords & newsletters are losing effectiveness. Consumers have become immune to flashy banners & glaze over text ads. They don’t want to be talked AT. No, no, no…
The online consumer wants and demands much more. They demand transparency and authenticity. They want to engage with others online, to have an experience they can share with their friends, family & co-workers.
A marketer’s ability to capture their audience using Web 2.0 tactics will be the driving force for success or failure in 2008. Some of these include:
The goal in using these vehicles is to create content & interact with consumers in a way that’s meaningful to them.
As we move into 2008, it’ll be interesting to see how social media evolves. My prediction is that online marketing will become a 80/20 relationship, where the consumer is the driving force and long term strategy will be key in developing, growing and maintaining these vehicles.