Oh hai! Welcome to the internet, and the latest version of the Amplify Interactive Hot 11! We’ve got some killer articles (and a sweet podcast) rounded up for you here. We’ve got “news you can use” from the worlds of SEO, PPC, analytics, organizational behaviour, social media marketing… and maybe even more! By the way, we’re looking to hire an awesome person to be an Account Coordinator, so if you know someone who might be a good fit (including yourself) make sure to check out the job listing or pass it on. Well anyways, without further ado…
by Ginny Marvin at Search Engine Land
Good news for businesses that use search engine advertising! Nearly half (48 percent) of consumer respondents now say they trust search ads. That’s up 14 percent since 2007. Trust in other digital advertising mediums, such as banner ads, is also on the rise. I would wager that this rise in trust is attributable largely in part to Google’s emphasis on quality (i.e. quality score). You are less and less likely to be served a scammy or spammy ad these days in search results (or in organic, for that matter). As much as I am continually annoyed and disappointed with the direction in which Google is headed, I have to give them props on this one.
2) When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? – Whiteboard Tuesday
by Rand Fishkin at Moz
It’s looking like “Keyword (Not Provided)” data from Google may be 100% within the next few months. This sucks not just for marketers, but for users as well. Keyword data is not, and cannot, be used to invade people’s privacy. It is used to better understand the user in aggregate. Of course, all AdWords data is provided. How convenient. Anyways, it’s up to us as marketers to deal with it. In this Whiteboard Friday, Rand gives you advice for connecting the dots in the absence of this data. By the way, I wanted to make a “Scumbag Steve” meme with Google’s logo on the hat, but ain’t nobody got time for that!
Google has revealed a major algo update called “Hummingbird”. Apparently, this update has apparently already been in effect for about a month. It includes some cool new tools such as a tool to compare things, and improved voice search. Also, check out what Google has to say about it.
from Search Engine Journal
10 Tips to properly review and analyze your Google AdWords account. Updated negative keyword lists, grouping ads properly, testing landing pages and ads… and more! Check it out, good ppc advice lies on the other side of that there link.
This isn’t an article per se; it’s actually a Chrome app that I came across. This is one of those apps that I’ve wanted for a long time. It attempts to help you get past the lawyer talk when it comes to Terms of Service for websites. It’s powered by the community. I really love this idea of being transparent when it comes to TOS’s.
by Purna Virji at Search Engine Watch
Regardless of whether you’re in-house or agency-side, there are huge profits to be gained from SEO and social media teams strategically working together. Here are the top three ways to set up and benefit from this powerful collaboration.
by David Rodnitzky at Search Engine Land
As Google continues to look for new monetization opportunities outside of its core AdWords and AdSense traffic, might it consider entering the SEM agency space? The author estimates that agencies pull in about $1.1 Billion in revenue per year from managing AdWords. Might that have the suits at Google salivating ya think? The author cites some facts that suggest that Google might move into the agency space at some point in the future. Check it out, good read.
by Neil Patel at QuickSprout
Ah landing pages. This is one of the areas where I see the most opportunity for improvement with most sites. So many people overlook the basics. This is a good resource if you manage landing pages; do you have these 7 elements on your landing pages? If not, maybe you should!
by Ginny Marvin at Search Engine Land
A new study by Resolution Media and Kenshoo claims to put an end to the debate over whether paid search campaigns cannibalize organic revenue or add incremental value, even when organic visibility is substantial. The study found that paid search drove a slightly higher net revenue per visit than organic search (much higher for non-branded queries). Bottom line is, you need to have both your SEO and paid search advertising ON POINT!
from Dorm Room Tycoon
This is a podcast from “Dorm Room Tycoon”, one of my favorite podcasts. In this interview, Avinash Kaushik explains the most effective practices for mastering web analytics. Don’t be fooled by the title of podcast; this interview applies just as much to a big, established company as it does to a startup. Learn about how many companies use “HPPO” decision making (Highest Paid Person’s Opinion) and how to be smarter than that using data. Also learn about the difference between KPI’s and metrics, and avoid “data puking”. Also, learn how some metrics are like fake orgasms… Avinash is good at making data entertaining.
By Tim Sanders
The thing “you need to do” is build around culture. Aside from me being concerned with the vagary and lack of SEO savvy in the title, this is a great article. Build your organization around culture from day one. Clearly define your values and promote them with rituals and hiring/ firing decisions. Good stuff.
Thanks for stopping by, and make sure to stay hot!
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