Welcome to the Amplify Interactive Hot 11 Search Engine Marketing Article Roundup for the first week of August! We’ve rounded up 11 of the best SEO, PPC, Analytics, and Social Media Marketing articles that we ran across this past week to help get you through the dog days of summer. Enjoy!
by Michael Stetzner at Social Media Examiner
If you or your business relies on e-mail in your marketing mix, this article is for you. It tells you what you need to know about these new Gmail tabs, what it means for your business, and gives you a few ideas on what you can do now.
by Simon Penson at Marketing Land
This article is a couple of months old but I discovered it while going through Matthew Browns SlideShare deck that he presented at MozCon this year about the move to semantic SEO. This is a really deep and well written article that is about more than just microsite strategy. It can apply to content strategy on your own site and even to keyword research in general. Really good read.
by Ginny Marvin at Search Engine Land
I’m starting to notice that Ginny Marvin makes the Hot 11 Roundup pretty much every week, and that’s not on purpose… I guess she just writes really great articles! Anyways, Google announced it is updating the way AdWords quality scores are reported…. not how it is calculated, just how it is reported. The changes will roll-out globally over the next few days.
by Cyrus Shepard at The Moz Blog
This is an awesome resource… definitely bookmark worthy! Paid tools are essential when you need advanced features, increased limits, historical features, or professional support. For other tasks, a free tool does the trick. Here you’ll find a collection of the 100 best completely free tools, tools with both free and paid options, and free trials.
from SEO Book
This is another older article that I came across while reading another article, but I think it’s definitely worthy of inclusion in the Hot 11. Let’s call it a “throwback”. This is all about re-positioning your product offering in response to changes in the market without actually changing the product itself. Food for thought.
by Michael Brito at copyblogger
In today’s climate of short attention spans and social media, brands must master the art of short-form storytelling. However, brands should not abandon long-form content, and here are two reasons why.
from Presentation Zen
The Digital Domination Summit features video interviews with 30 leading experts sharing strategies on how to dominate business in the Digital World. There are interesting, informative, and inspiring interviews with people such as Guy Kawasaki, Gary Vaynerchuk, Alicia Navarro, and many more!
by Tim Sanders at Sanders Says
This is about getting to really know your target audience and focusing your efforts on the channels that they are on. Don’t spread yourself too thin by trying to be on all the networks.
This isn’t an article, but it’s just a valuable resource that I came across this past week. If you wear many hats (one of them being a webmaster) this is a great resource. It’s aimed at beginners.
from Business 2 Community
A nice list of ideas for composing quality Tweets. If Tweeting is part of your workflow, this article is for you!
by Thorin Klosowski at lifehacker
Many of us work in industries where constant education is not a “nice to have” it’s a “must have”. Therefore, if you can increase the efficiency and effectiveness of your learning skills it’s one of the highest leverage undertakings you can pursue. This article discusses the science of learning and some tips for improving your learning skills. Also, if you’re interested in the subject of learning I would highly recommend Scott H. Young’s blog.
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