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Welcome to the Amplify Interactive Hot 11 Search Engine Marketing Article Roundup for the first week of August! We’ve rounded up 11 of the best SEO, PPC, Analytics, and Social Media Marketing articles that we ran across this past week to help get you through the dog days of summer. Enjoy!

1) Gmail Tabs: a Game Plan for Marketers

by Michael Stetzner at Social Media Examiner

If you or your business relies on e-mail in your marketing mix, this article is for you. It tells you what you need to know about these new Gmail tabs, what it means for your business, and gives you a few ideas on what you can do now.

2) Expand Into New Digital Markets With A Semantic Microsite Strategy

by Simon Penson at Marketing Land

This article is a couple of months old but I discovered it while going through Matthew Browns SlideShare deck that he presented at MozCon this year about the move to semantic SEO. This is a really deep and well written article that is about more than just microsite strategy. It can apply to content strategy on your own site and even to keyword research in general. Really good read.

3) Google Changes How AdWords Quality Score Is Reported

by Ginny Marvin at Search Engine Land

I’m starting to notice that Ginny Marvin makes the Hot 11 Roundup pretty much every week, and that’s not on purpose… I guess she just writes really great articles! Anyways, Google announced it is updating the way AdWords quality scores are reported…. not how it is calculated, just how it is reported. The changes will roll-out globally over the next few days.

4) The 100 Best Free SEO Tools & Resources for Every Challenge (Interactive)

by Cyrus Shepard at The Moz Blog

This is an awesome resource… definitely bookmark worthy! Paid tools are essential when you need advanced features, increased limits, historical features, or professional support. For other tasks, a free tool does the trick. Here you’ll find a collection of the 100 best completely free tools, tools with both free and paid options, and free trials.

5) Change Your Offer Without Changing Your Product

from SEO Book

This is another older article that I came across while reading another article, but I think it’s definitely worthy of inclusion in the Hot 11. Let’s call it a “throwback”. This is all about re-positioning your product offering in response to changes in the market without actually changing the product itself. Food for thought.

6) Why B2B Brands Need to Create Long-Form Content

by Michael Brito at copyblogger

In today’s climate of short attention spans and social media, brands must master the art of short-form storytelling. However, brands should not abandon long-form content, and here are two reasons why.

7) Digital Domination Summit (Interviews With Seth Godin, Guy Kawasaki,

from Presentation Zen

The Digital Domination Summit features video interviews with 30 leading experts sharing strategies on how to dominate business in the Digital World. There are interesting, informative, and inspiring interviews with people such as Guy Kawasaki, Gary Vaynerchuk, Alicia Navarro, and many more!

8) You Don’t Have To Be On All the Social Networks To Succeed

by Tim Sanders at Sanders Says

This is about getting to really know your target audience and focusing your efforts on the channels that they are on. Don’t spread yourself too thin by trying to be on all the networks.

9) Google Webmaster Guidelines

from feedthebot

This isn’t an article, but it’s just a valuable resource that I came across this past week. If you wear many hats (one of them being a webmaster) this is a great resource. It’s aimed at beginners.

10) 52 Methods: How To Get Your Tweets Retweeted

from Business 2 Community

A nice list of ideas for composing quality Tweets. If Tweeting is part of your workflow, this article is for you!

11) The Science Behind How We Learn New Skills

by Thorin Klosowski at lifehacker

Many of us work in industries where constant education is not a “nice to have” it’s a “must have”. Therefore, if you can increase the efficiency and effectiveness of your learning skills it’s one of the highest leverage undertakings you can pursue. This article discusses the science of learning and some tips for improving your learning skills. Also, if you’re interested in the subject of learning I would highly recommend Scott H. Young’s blog.

Amplify Interactive is a Search Engine Marketing agency that provides search engine & social media marketing services for B2B clients. Check out our Search Marketing and Social Media Marketing services and our Clients or download one of our SEM Whitepapers. Go ahead and follow Amplify Interactive on LinkedIn or follow us on Slideshare or both!


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