Welcome to another edition of the Amplify Interactive Hot 11 article roundup! We’ve gathered some awesome articles from the world of SEM and gathered them here for your reading pleasure. We hope you enjoy!
by Don Sturgill at Wordstream
PPC’in ain’t easy! But if you have a solid background in marketing you start to see patterns; basic concepts such as segmentation and targeting apply to absolutely everything. So it goes with PPC. In this article we learn the importance of PPC landing pages and key considerations for landing page strategy, including determining your target audiences and creating landing page experiences that are relevant to them (leading to an increase in Quality Score and conversion rate).
by Doug Kessler at Velocity
I always love Velocity’s content. It’s always smart, entertaining, and useful. This is a deck that they created for internal use that they decided to share with the world. It’s about client / agency relationships. I’ve embedded the SlideShare so you can peruse it without leaving 🙂
by Debbie Hemley at Social Media Examiner
Is it time to do a social media profile audit? Want to optimize your profiles to get found by your target audiences? This article offers some tips on some of the basic housekeeping tasks that are necessary for maintaining complete and engaging social media profiles.
by John Clark at unbounce
Guess who was researching social profile optimization? This guy! This article gives you an in-depth, tactical approach to optimizing your social profiles for search, conversions, branding and design.
by Will Davis at Marketing Trenches
Modern marketers have to be hands-on with marketing technology to prove ROI. Everyone has their specialties, but it’s important to have some familiarity with the tools your colleagues or customers are using. Here are 5 essential tech tools that every marketer should familiarize themselves with.
by Avinash Kaushik at Occam’s Razor
The other day a fellow marketer was telling me about how at Mozfest he heard Avinash Kaushik say that “first click attribution is like giving my first girlfriend 100% of the credit for me marrying my wife”. Funny because it’s true! This article is all about that (and also uses that quote). It’s a long article but very much worth it if you want to learn about multi-channel attribution modeling.
by Lisa Regan at Startup Lessons Learned
In this article Lisa Regan interviews Stephanie Hay about content strategies for startups. However, the advice goes beyond startups and will be useful for anyone using content for customer acquisition. Learn more about how to test language that “helps people find you, understand you, and choose you.”
by Jeff Allen at PPC Hero
AdWords Search Funnel data is now in the interface. Should you care? This post explains how to increase sales based on this assisted impression and click data.
by Taylor Casti at Mashable
Infographic by MDG Advertising
by John Lee at Clix
Tired of all the unicorns and rainbows? Blow off some steam with John Lee! I think there’s a lot more frustration and annoyance in the agency world than most blog posts let on. It’s time to get real- stuff be annoying sometimes!
by Ben Lloyd at Amplify Interactive
Time to toot our own horn! This case study demonstrates the effectiveness of retargeting to test different offer types. We showcase an A/B remarketing test we did for Tripwire that drove significant gains in campaign performance. See how we used a retargeting A/B test to boost conversions, conversion rate, and cost per conversion for one of our beloved clients!
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