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Amplify Interactive's Hot 11 Articles of the WeekPeople complain about the weather here in the Pacific Northwest, but there really is nothing better than a summer in Portland. All the people come out of their caves and sit on sidewalks drinking Mojitos; it’s a beautiful scene! But the weather isn’t the only thing that’s hot… these Search Engine Marketing Articles we’ve assembled for you are positively smoking! It’s the Hot 11 Articles of the Week from Amplify Interactive; all the best SEO, PPC, Social Media Marketing and Web Analytics Articles from the last week! Turn it up!

Amplify Interactive Article Roundup

Welcome to the Amplify Interactive Hot 11 Search Engine Marketing Article Roundup! We’ve got some great SEO and Social Media Marketing articles for you. And as a bonus, an article about how to make some delicious looking Oreo Lasagna! Read on!

1) 5 Data Insights Into The Headlines Readers Click

by Nathan Safran at MOZ

Wondering why the title of this roundup is so full of superlatives (or hype, you might say…)? Well, a study by Conductor found that if you’re going to use superlatives in your headline you need to use lots or very little to none of them, but nothing in between. So consider this a test… will this roundup garner more visits than past roundups? It seems that people don’t mind so much when you use four superlatives in the the headline, but they hate it when you use two or three. What do you think? My suspicion is that hardly any headlines use that many superlatives and so people aren’t yet tired of it. If everyone starts to use this technique, people will get sick of it really quickly.

Big takeaway: the importance of effective headlines cannot be overstated. Consider that 8 out of 10 people read headline copy while only 2 out of 10 read the rest; the headline is your chance to stand out and hook the reader! Traffic can vary by as much as 500% based on the headline. This article presents some findings by Conductor to help you in writing your next headline.

2) How To Use Twitter Data for Really Targeted Outreach

by Richard Baxter at MOZ

From a presentation at Mozcon- a way to use Twitter data for guest post prospecting. You can find out which sites your target audience is sharing on Twitter. Awesome! Here’s the SlideShare from his presentation.

3) Quality Score Explained By A Former Googler

by Frederick Vallaeys at Search Engine Land

Learn how Google calculates Quality Score for AdWords and what it means for your efforts to optimize your campaigns. The 3 main elements of Quality Score are revealed. An interesting article… it’s important to understand how things work and what principles they are based upon, which this article can help you to do.

4) How to Set Up New Facebook Reports

by Mary Morud at Search Engine Watch

Facebook recently announced a change to reports that is slowly being rolled out to accounts. Wondering where to start and how to pull a basic ad performance report? Here’s a walk-through of how to set up your first report.

5) How To Reduce Your Cost Per Conversion by 16-80%

by Larry Kim at WordStream

Learn how Quality Score affects cost per conversion, and why optimizing for Quality Score and optimizing for CPA are essentially the same thing.

6) YOU Are At The Center of The Conversation Prism

by Brian Solis at

A couple of weeks ago I included the conversation Prism 4.0 in the Hot 11. This post explains the little halo’s at the center of the prism. If you are thinking about social media strategy at a high level, this stuff is a must read. We’re talking vision, purpose, value, commitment, and transparency. I love this stuff because it helps you to take a step back and think about what we are really trying to accomplish… you never want to lose sight of the forest for the trees, you know what I mean? Social is good at sucking people in and getting them to fawn over likes, follower counts, and what-not. But it’s important to have clarity at the strategic level (and of course likes and followers can serve your strategy… they just aren’t a strategy in and of themselves).

7) Up To The Minute Tips For Posting to Facebook Pages

by Tim Sanders at Sanders Says

Some great tips for posting to Facebook pages to maintain a high EdgeRank and to therefore get your posts seen by more people. Some BIG takeaways here! Did you know that posting links hurts your EdgeRank? Did you know that you should post your original videos directly to Facebook rather than linking to YouTube (unless you are trying to drive traffic to your YouTube channel I guess…) This and other insights await you!

8) 5 Social Media Tips to Ignore

by Jon Thomas at Social Media Today

The biggest takeaway is don’t be lazy. You’ve got to know your audience and know your situation. Don’t just blindly implement random marketing advice you read on the internet. Use your brain to make decisions which are based on the big picture… the strategy, the overall goals of the business!

9) How to Evaluate Your Facebook Page (CHECKLIST)

From Socially Stacked

This is a great article if you are auditing your Facebook page or creating a new one. It contains an easy to follow infographic that you could print out and use as a checklist if you want to. Definitely worthy of inclusion in the Hot 11!

10) The Psychology of Color in Marketing and Branding

by Gregory Ciotti at Help Scout

The psychology of color as it relates to persuasion is one of the most interesting and most controversial aspects of marketing. How do separate the facts from the bullshit? This article attempts to separate the wheat from the chaff by presenting findings from scientific research on the role of color in marketing and presents it in an easily consumable way.

11) How To Make Oreo Lasagna

by Collin Joliat

So maybe this article has nothing to do with search engine marketing. But hey, Oreo Lasagna! Yum! Seriously, this looks delicious (and fattening).

Amplify Interactive is a Search Engine Marketing agency that provides search engine & social media marketing services for B2B clients. Check out our Search Marketing and Social Media Marketing services and our Clients or download one of our SEM Whitepapers. Go ahead and follow Amplify Interactive on LinkedIn or follow us on Slideshare or both!

s-blogging-a-top-focus-for-marketers/” target=”_blank”>1) Are You Losing Business With The Wrong Value Proposition?

By Henneke Duistermaat at KISS Metrics

A great article that gives some tips on writing web copy that is compelling to users. You’ve got to know your value proposition and you’ve got to present it in a way that will get users to stop and notice… this kind of copywriting is more akin to creating a billboard for people driving by at 60 m.p.h. than it is to creating great literature. First you’ve got to cut through the noise and “sink the hook”, so to speak. This article includes four templates you can use to create a UVP, making this article truly worthy of inclusion in the Hot 11.

2) 40 Ideas for Social Media Content

by Whitney Lemon at SCORE Small Business Blog

This is a good seed list of ideas to use when posting to social media. One of the biggest mistakes we see some companies make is only posting promotional tweets. Successful social media marketing involves being, well… social! It’s a conversational platform. It’s good practice to regularly post about things happening in your industry or community, to post about the people within your organization, and to interact with people. This article is a good seed list to start with; you could pick and choose which ones are relevant to you and continue to add to the list as the ideas come.


3) Introducing Instagram Web Embeds

from the Instagram blog

Instagram is introducing the ability to embed any public Instagram image on your own website. The pictures will clearly show who the content belongs to and will show an Instagram logo which, when clicked, will lead the user to your Instagram account where they can discover and like your other pictures. Cool, let’s give it a try! This is the first picture I saw when I opened my Instagram account, a photo from our own Ashley Kennedy commemorating the free Slurpee’s from 7-Eleven on 7/11:

Cool, it works!

4) Global PPC Spending Up 23%, Mobile PPC Jumped 132% YOY in Q2 (Covario Report)

by Ginny Marvin at Search Engine Land

In a recent study, Covario saw tablet Cost Per Click decline below desktop for the first time in several quarters, coming in 12% below desktop CPCs. Global CPCs have risen across all platforms. In other news, Yahoo-Bing continues to grow in PPC, but Google’s dominance remains unchallenged for now.

5) SEO Ranking Factor #1 is Satisfaction

by Cyrus Shepard at MOZ

With Google constantly changing the algorithm, people are constantly looking for ways to achieve long lasting rankings that aren’t going to get them “penalized” later. The best way to achieve sustainable high rankings and relevant organic traffic is to understand what Google really wants at the top of its results pages. According to Cyrus Shepard, the #1 factor Google is looking for is user satisfaction. How would they be able to discern the satisfaction of a user with an algorithm you may ask? Well, if you enter a query then click on a link then come back to the search engine to click a different link or modify your query soon after, that’s a signal to Google that you were not satisfied with the result they served you. If that happens enough the algorithm would drop that pages rankings for the query. I hope that makes sense to you… go ahead and read the article. I think it’s a great one. This is smart marketing, and thus worthy of the “Hot 11”!

6) Link Building With the Experts – 2013 Edition

by Rae Hoffman at The Sugarrae Blog

Go fill up a cup of coffee and plan to spend about an hour reading this article… or do what I did and skim through it reading the parts that pique your interest. This is a great article containing the opinions of several highly respected experts in the industry including Rand Fishkin, Aaron Wall, Will Critchlow and others. Google’s algo is constantly changing but the one constant is that they want quality results for users so that users will continue to use their product (and click on the PPC ads). Anyways, check this out!

7) Psychology for Marketers: 9 revealing Principles of Human Behavior

by Ginny Soskey at Hubspot

To me, this article is interesting as much for examining how the content was created as is the content. Basically, the author took a bunch of concepts from Robert Cialdini’s oft-quoted marketing book “Influence” (a must read), added in a few extra psychological concepts, and added some value by explaining how you can use the concepts in marketing. This is a good way to create content, and a good way to leverage all that reading you do. Think about it; isn’t it true that the best way to learn is to teach? At the very least you are really forcing yourself to get clear on the concepts if you create some content based on a book or academic paper. This also creates value for your audience because you are taking complicated concepts and distilling them to their essence, then giving your readers the chance to explore the subject further by linking to your source material. Love it!

As for the content of this post, these are indeed some good concepts to know if you are a marketer. I’d even go so far as to say crucial.

8) An Open Letter to Anyone Who Writes Headlines For A Living

by Demian Farnworth

I love these articles from Copyblogger. I guess that’s because I love content consulting for B2B companies, and one of the core competencies of that role is headline writing. This article talks about how you really have to know whom you are targeting with your content. Don’t try and write for everyone… speak to one pain that your product or article soothes perfectly and tell your reader how you soothe that pain in a clear, concise, and compelling manner. It all starts with really knowing your audience. Not just knowing their job titles, but knowing their pain.


9) 18 Social & Local Marketing ideas Based On The Consumer Journey

by Richard Kirk at Search Engine Watch

Another cool piece of content that takes something that already exists (the consumer pathway, a basic marketing concept) and adds value by giving you ideas about marketing for each step in the pathway (or funnel). Use these ideas as a seed list when planning a social strategy. To be honest, the writing really needs to be whittled down in this post… it’s too verbose. Anyways, the point is to collect a bunch of marketing ideas and tie them to different stages of the consumer path so that you take care of your customer from awareness to advocacy. There are some really good ideas here, but I bet you can come up with some better ones based on the specifics of your business. By the way (warning, self promotion coming) let us know if you’d like some help with that!

10) Has Modified Broad Match Effectively Killed Phrase Match?

by Amanda Westbrook at PPC Hero

Much like Russian dolls, match types nest inside of each other. In this blog post, Amanda explores the ins and outs of phrase and modified broad match types, as they are two of the most confused and cross-polluting match types. At the end of reading this article, you’ll have a much clearer idea of how to go about your match type strategy!

11) How To Use The Google Analytics new vs. Returning Report

Google Analytics provides a helpful report called New vs Returning. This post explains all about what this data is, when to use it and how to get the most from it. With this data you can start to understand your users a whole lot better!

Amplify Interactive is a Search Engine Marketing agency that provides search engine & social media marketing services for B2B clients. Check out our Search Marketing and Social Media Marketing services and our Clients or download one of our SEM Whitepapers. Go ahead and follow Amplify Interactive on LinkedIn or follow us on Slideshare or both!

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