This interesting article in eMarketer “Social Networking Consuming More Time” offers up a few great nuggets of information:
- Top 20 Social Networking Sites in the US, Ranked by Attention (% share of attention combined with thousands of monthly visitors). It should come as no surprise that MySpace dwarfed the competition with regards to these numbers. I think that has a lot to do with the fact that MySpace pages take FOREVER to load. Regardless – we’ve been looking for a list like this for some time, and I know Scott will want to see this.
- Actions Taken As a Result of Visiting Friends’ Social Network Pages… (things like forward to a friend, following up with a search, etc.). Ultimately, this chart is more compelling to us as marketers because it proves that a presence on these sites helps drive awareness. While this chart doesn’t factor in the US, the UK is included and as eMarketer points out, Web usage is similar enough to draw a comparison.
It’s interesting to watch social networking evolve and the adoption continue to grow. While MySpace is ubiquitous (and TOTALLY ANNOYING TO USE – imho), I know plenty of people who have never even heard of sites like Bebo or Hi5 or Orkut or even Facebook but it’s obvious that the early adopters are heavy users, and actively use the tools available to pass along sponsored content.