This case study demonstrates how we used retargeting to improve campaign performance by over 200%!
The client’s IESD product line is an electrical and wire harness design product targeted at electrical engineers in the automotive, aerospace, rail, and specialty vehicle industries.
Our goal is to drive trial downloads, webinar registrations, and white paper downloads via PPC. The campaign was generating conversions, but at high cost and low volume. We had no additional budget or ability to make changes to the site itself to improve conversion rate.
- Develop a retargeting campaign to capture incremental conversions and support lead nurturing efforts
- One key visitor segment for retargeting as visitors who didn’t convert – we retargeted these visitors with a mix of offers based on their on-site activity
- The other key segment was visitors who did convert – we retargeted these visitors with a mix of brand ads and offers based on their previous conversion activity
In a 6-month time frame
- Conversions increased by 218%
- Conversion rate improved by 252%
- Cost per conversion dropped by 259%