This case study demonstrates how we targeted mobile devices to help one of our clients improve Google AdWords PPC campaign performance and increase call volume by 254% in just 3 months.
We work with a well-known hospital brand (that we can’t name here) to drive awareness, new patients, and appointments via PPC advertising.
Our goal is to drive appointment scheduling online or via phone calls to the client’s call center. Phone calls convert 150% better than online schedulers, so we wanted to drive more calls!
- Create new campaigns specifically targeted at mobile users
- Implement aggressive bidding strategies to ensure top ad position for searchers on mobile devices
- Develop ad copy specifically for mobile users encouraging them to call now and to use the ‘click to call’ feature in the ad
- Call volume increased 254%
- Cost per call decreased 65%
Way to go team Amplify!
See this case study and others on our “case studies” page.