Add3 – Digital Marketing Agency with offices in Seattle & Portland

Hurry! Everyone jump on the blog bandwagon. But what do you do once you’re on? How do you gain and maintain rank? This is often the moment of truth when it comes to the success or failure of a blog.

SEO by the Sea blogger Bill Slawski

“found that Google considers blogs to contain three content types:
• The content of recent posts,
• A blogroll, and;
• Blog metadata (author profile information and/or other information about the blog or its author).” source

Honestly, it all boils down to two things: you get what you give and yes, popularity matters. Consistent entries of noteworthy content will not only get your blog off the bench, but keep you in the game. If you’re a team player, those cheerleaders (blogrolls/taggers) will be your biggest fan.

Be careful. Your blog could get a foul if you don’t play by the rules. “New posting frequency, especially at set intervals, could be a tipoff of a low quality, i.e. spam, blog. Post content and size might raise alarms in Google’s algorithm, and push the blog to a lower ranking.” source

The blogroll squirrel ” Bazookasquirrel”



Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency's Portland office.  Ben got his start in SEM way back in 1999 - when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn't looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine - in that order, etc. Mostly - he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn

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