Add3 – Digital Marketing Agency with offices in Seattle & Portland


I wanted to let our readers know that we’ve published a post over on Acquisio’s blog yesterday: “Google AdWords Announces New Mobile Ad Focus on Moments

Yesterday Google hosted their annual livestream where they shared new product innovations for advertisers to better enable us to capture “moments”. What are “moments”? Google recently released a study about “mobile moments that matter” (or here’s a video) highlighting the following:

91% of smartphone users now turn to their phones for ideas while right in the middle of a task. Google coined these types of tasks as “I wanna know”, “I wanna go” or I wanna buy” moments.

In these moments, users tend to be more loyal to their needs at these moments than they are to a particular brand. The premise is that marketers will win by prioritizing on these moments where immediacy and relevance count more than a brand name.

To help marketers to better capture these moments, AdWords is releasing new features:

  • New mobile-focused ad formats
  • Tools to help automate & scale everything in adwords
  • Measurement products to help advertisers measure the impact of their ads online, across apps , and in-store.

There’s a whole lot more in our post on Acquisio’s blog: Google AdWords Announces New Mobile Ad Focus on Moments

Check it out – what’s your reaction to the AdWords announcements?

Ben Lloyd

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency's Portland office.  Ben got his start in SEM way back in 1999 - when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn't looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine - in that order, etc. Mostly - he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn

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