This case study demonstrates how we turned around a failing PPC campaign by using personas to improve the keyword targeting. The result? We improved conversions by 152%.
A client offering a self-serve version of a SAAS product that aggregated and displayed social media content on a website.
Our goal is to drive free trial sign ups via PPC. The campaign included Google AdWords, Bing Ads, Display & Retargeting. The problem? The campaign was under-performing. Turns out – we weren’t targeting the right people…
- Use what we had learned to create better customer personas – the client’s initial assumptions were wrong
- Develop new keywords & ads based on the target personas
- Cost per acquisition decreased 58%
- Conversions increased by 152%
Way to go team Amplify!
See this case study and others on our “case studies” page.